The UN’s COP27 ended just a few weeks ago. In recent years, extreme weather events caused by global warming have created massive destruction around the world, with East Africa now experiencing its worst drought in 40 years. In Somalia alone, 300,000 people are on the brink of facing famine levels of food crisis, while over 1 million people are in dire need of emergency assistance, having been forced to leave home in search of food and water.
While extreme weather and hunger may seem distant and foreign to most of us, we have been working on doing something about them in the past few months. We believe that the global food crisis is going to be a protracted war, and it is not easy to call for the general public’s continued concern and support. However, with our original 30-Hour Famine plan already disrupted by the pandemic, we decided to try something different and ran a 60-hour Famine Mart from 4 to 6 November at China Hong Kong City, Tsim Sha Tsui. We hope this alternative initiative would help raise awareness towards the issue of hunger in Africa.
Planning the event has been quite a frightening experience. We were not sure if the general public would accept it, and were worried if it could achieve the desired outcomes. In the end, the response from the visitors greatly exceeded our expectations. Everyone knew that it was only a simulated shopping experience, that after reading about what the products meant and putting them in the basket, the only thing that could be taken away was just an inedible mud cookie, yet they still immersed themselves fully in the experience. The support and recognition that our visitors showed was deeply touching and humbling. We would also like to thank our friends from the performing, business, academic and social welfare sectors who kindly took time to serve as shop managers and appeal to the public. We cannot thank you enough.
It turns out that a serious topic can be effectively advocated for through a friendly and engaging activity. But then, as long as we depend on the power of God, what is there to be feared? Thank you again for supporting the Famine Mart. We firmly believe that no child should die of hunger, and we count on your support to save the lives of children starving in Somalia.
Have a merry Christmas and a blessed New Year!
Chief Executive Officer
I can do all things through him who strengthens me.