WE SERVE THE POOR

Join World Vision to Help Needy Children

As a child-focused Christian humanitarian organization, World Vision Hong Kong is committed to working to create lasting change in the lives of children, families and communities living in poverty. We serve the poor as a demonstration of God's unconditional love for all people regardless of religion, race, ethnicity or gender.  At present, World Vision Hong Kong and its partnership offices are working in nearly 100 countries.

Join us and share the joy of serving the poor and transforming the lives of children in underprivileged communities.

Senior Digital Marketing Officer(Channel Growth)

Job Responsibilities:

  • Plan, execute, and optimize campaign performance analysis, donor segmentation, and funnel management to maximize ROI and pledge conversion.
  • Develop and implement holistic search strategies to strengthen search visibility, improve share of voice, and enhance donor acquisition.
  • Build and optimize digital conversion channels, including mobile wallet platforms such as WeChat Pay and Alipay, to streamline donor transactions and enhance pledge conversion.
  • Explore and pilot emerging digital platforms to diversify donor touch points.
  • Provide actionable insights through dashboards and reports, guiding investment decisions and campaign adjustments.
  • Map and refine donor journeys across digital and offline touch points, ensuring seamless engagement and long‑term retention.
  • Implement A/B testing and experimentation frameworks to continuously improve campaign performance.
  • Collaborate with cross-functional teams and across departments to integrate creative deliverables with data‑driven optimization plans.
  • Contribute to global partnership initiatives as part of the Centre of Excellence, enhancing organizational capacity through shared expertise and resources.
  • Collaborate within partnership and external partners to identify emerging digital trends and apply learnings to optimize local fundraising campaigns.

Job Requirements:

  • Passion to serve the needy, integrity, and alignment with World Vision’s mission and core values
  • Bachelor’s degree in Marketing, Communications, Data Analytics, or related field. Minimum 3-5 years of experience in digital marketing, with proven success in fundraising contexts
  • Advanced proficiency in GA4, Meta Ads Manager, Google Tag Manager, CRM systems, and marketing automation platforms.
  • Strong ability to interpret data, manage attribution models, and drive optimization decisions
  • Demonstrated success in SEO strategy, keyword planning, GEO‑targeted campaigns, and holistic search frameworks. Experience in improving search visibility, share of voice, and donor acquisition through integrated search strategies
  • Hands‑on experience in building and optimizing digital conversion channels
  • Ability to design secure, user‑friendly donation flows that reduce friction and encourage recurring pledges
  • Track record of identifying, testing, and scaling new digital platforms.
  • Evaluate channel ROI and recommend adoption strategies to diversify donor touch points.
  • Ability to share insights, adopt best practices, and conduct cross‑regional testing to enhance organizational capacity.
  • Skilled in building dashboards and visual reports using tools.
  • Excellent communication skills, both written and verbal, with the ability to translate complex datasets into clear insights for leadership and non‑technical stakeholders.
  • Capable of designing long‑term optimization strategies while also executing day‑to‑day campaign analysis, donor journey mapping, and A/B testing. Strong balance of strategic vision and hands‑on delivery.
  • Demonstrates resilience, adaptability, and a proactive mindset in fast‑changing digital environments.




Please apply by clicking above.

World Vision Hong Kong is committed to safeguarding our children and adult beneficiaries from any risk of abuse, exploitation and harm. Candidates selected for interviews will be requested a self-declaration of previous records for any crimes against children or sexual offences, and may be requested to undergo Sexual Conviction Record Check by the HK Police.

Personal Data provided by job applicants will be used for recruitment purposes only and will be treated in accordance with the organisation's personal data privacy policy. Applicants who are not invited for interviews within six weeks may consider their applications unsuccessful and the personal data collected will be destroyed within 12 months.