我們服侍窮人

作為一個以兒童為本的基督教人道組織，香港世界宣明會致力為生活在貧窮中的兒童、家庭及社區帶來長遠的改變。我們服侍貧窮人，以顯明神對世人無條件的愛，並不分宗教、種族及性別。目前，香港世界宣明會及各地辦事處在全球近100個國家工作。

Senior Digital Marketing Officer(Channel Growth)

Job Responsibilities:

  • Plan, execute, and optimize campaign performance analysis, donor segmentation, and funnel management to maximize ROI and pledge conversion.
  • Develop and implement holistic search strategies to strengthen search visibility, improve share of voice, and enhance donor acquisition.
  • Build and optimize digital conversion channels, including mobile wallet platforms such as WeChat Pay and Alipay, to streamline donor transactions and enhance pledge conversion.
  • Explore and pilot emerging digital platforms to diversify donor touch points.
  • Provide actionable insights through dashboards and reports, guiding investment decisions and campaign adjustments.
  • Map and refine donor journeys across digital and offline touch points, ensuring seamless engagement and long‑term retention.
  • Implement A/B testing and experimentation frameworks to continuously improve campaign performance.
  • Collaborate with cross-functional teams and across departments to integrate creative deliverables with data‑driven optimization plans.
  • Contribute to global partnership initiatives as part of the Centre of Excellence, enhancing organizational capacity through shared expertise and resources.
  • Collaborate within partnership and external partners to identify emerging digital trends and apply learnings to optimize local fundraising campaigns.

Job Requirements:

  • Passion to serve the needy, integrity, and alignment with World Vision’s mission and core values
  • Bachelor’s degree in Marketing, Communications, Data Analytics, or related field. Minimum 3-5 years of experience in digital marketing, with proven success in fundraising contexts
  • Advanced proficiency in GA4, Meta Ads Manager, Google Tag Manager, CRM systems, and marketing automation platforms.
  • Strong ability to interpret data, manage attribution models, and drive optimization decisions
  • Demonstrated success in SEO strategy, keyword planning, GEO‑targeted campaigns, and holistic search frameworks. Experience in improving search visibility, share of voice, and donor acquisition through integrated search strategies
  • Hands‑on experience in building and optimizing digital conversion channels
  • Ability to design secure, user‑friendly donation flows that reduce friction and encourage recurring pledges
  • Track record of identifying, testing, and scaling new digital platforms
  • Evaluate channel ROI and recommend adoption strategies to diversify donor touch points
  • Ability to share insights, adopt best practices, and conduct cross‑regional testing to enhance organizational capacity
  • Skilled in building dashboards and visual reports using tools
  • Excellent communication skills, both written and verbal, with the ability to translate complex datasets into clear insights for leadership and non‑technical stakeholders.
  • Capable of designing long‑term optimization strategies while also executing day‑to‑day campaign analysis, donor journey mapping, and A/B testing. Strong balance of strategic vision and hands‑on delivery
  • Demonstrates resilience, adaptability, and a proactive mindset in fast‑changing digital environments.


請按以上 連結遞交申請。

香港世界宣明會致力保護所有兒童及成人援助對象，使他們免受虐待、剝削和傷害。獲邀參加面試的應聘者必須向本會申報，是否有侵犯兒童或性罪行的刑事犯罪紀錄。如有需要時，獲聘者或需提交香港警務處的性罪行定罪紀錄查核。

你的個人資料只供辦理招聘手續，並按照本會〈私隱政策〉處理。如申請者於遞交申請後六個星期內未獲邀參加面試，則可視為落選。未獲錄用之申請者個人資料將於12個月內被銷毀。