我們服侍窮人

作為一個以兒童為本的基督教人道組織，香港世界宣明會致力為生活在貧窮中的兒童、家庭及社區帶來長遠的改變。我們服侍貧窮人，以顯明神對世人無條件的愛，並不分宗教、種族及性別。目前，香港世界宣明會及各地辦事處在全球近100個國家工作。

Senior Digital Marketing Officer

Job Responsibilities:

Align digital marketing initiatives with overall fundraising goals, ensuring fundraising campaigns directly support donor acquisition, recurrent pledge growth, and income generation.
Design, launch, and optimize digital fundraising campaigns across multiple platforms to maximize engagement, conversions, and ROI.
Produce and design compelling digital content (visuals, graphics, videos, copywriting) tailored for Facebook, Instagram, LinkedIn, YouTube, and emerging channels to drive awareness and acquisition
Use creative tools to produce campaign-ready materials that drive engagement and acquisition.
Actively identify, engage, and manage KOLs and influencers to amplify campaign reach and generate public attention for donation appeals.
Track, analyze, and report on campaign performance, donor acquisition funnels, and pledge conversion rates. Provide insights to prioritizing investments that yield measurable fundraising outcomes.
Map and refine digital donor journeys from awareness to pledge conversion, ensuring seamless experiences that encourage long-term commitment.
Design campaigns that connect digital engagement with offline events or activities, and then re-engage audiences online to sustain momentum and drive donations.
Collaborate across departments to integrate digital campaigns with offline initiatives, ensuring cohesive messaging and greater fundraising impact.

Job Requirements:

Demonstrates passion to serve the needy and commitment to humanitarian causes
Bachelor’s degree in Marketing, Communications, Digital Media, or related field. Minimum 3–5 years of experience in digital marketing, preferably in fundraising or NGO context.
Proven success in leveraging digital channels to drive donor acquisition and fundraising income, with strong results in recurrent pledge campaigns.
Deep understanding of established platforms (FB, IG, LinkedIn, YouTube) and emerging channels, with ability to adapt strategies across diverse audiences.
Ability to craft engaging narratives that resonate emotionally with donors, translating organizational impact into compelling digital content.
Skilled in using design and content creation tools (e.g., Adobe Creative Suite, Canva, video editing software) to produce professional, campaign-ready materials.
Track record of building partnerships with influencers/KOLs to amplify fundraising campaigns and generate public attention.
Skilled in campaign analytics, donor segmentation, and performance optimization using GA4, Meta Ads Manager, and CRM systems.
Highly organized, proactive, and able to manage multiple campaigns simultaneously while meeting deadlines and fundraising objectives.

*Candidates with less experience will be considered as Officer.

請按以上連結遞交申請。

香港世界宣明會致力保護所有兒童及成人援助對象，使他們免受虐待、剝削和傷害。獲邀參加面試的應聘者必須向本會申報，是否有侵犯兒童或性罪行的刑事犯罪紀錄。如有需要時，獲聘者或需提交香港警務處的性罪行定罪紀錄查核。

你的個人資料只供辦理招聘手續，並按照本會〈私隱政策〉處理。如申請者於遞交申請後六個星期內未獲邀參加面試，則可視為落選。未獲錄用之申請者個人資料將於12個月內被銷毀。

Job Responsibilities:

Align digital marketing initiatives with overall fundraising goals, ensuring fundraising campaigns directly support donor acquisition, recurrent pledge growth, and income generation.
Design, launch, and optimize digital fundraising campaigns across multiple platforms to maximize engagement, conversions, and ROI.
Produce and design compelling digital content (visuals, graphics, videos, copywriting) tailored for Facebook, Instagram, LinkedIn, YouTube, and emerging channels to drive awareness and acquisition
Use creative tools to produce campaign-ready materials that drive engagement and acquisition.
Actively identify, engage, and manage KOLs and influencers to amplify campaign reach and generate public attention for donation appeals.
Track, analyze, and report on campaign performance, donor acquisition funnels, and pledge conversion rates. Provide insights to prioritizing investments that yield measurable fundraising outcomes.
Map and refine digital donor journeys from awareness to pledge conversion, ensuring seamless experiences that encourage long-term commitment.
Design campaigns that connect digital engagement with offline events or activities, and then re-engage audiences online to sustain momentum and drive donations.
Collaborate across departments to integrate digital campaigns with offline initiatives, ensuring cohesive messaging and greater fundraising impact.

Job Requirements:

Demonstrates passion to serve the needy and commitment to humanitarian causes
Bachelor’s degree in Marketing, Communications, Digital Media, or related field. Minimum 3–5 years of experience in digital marketing, preferably in fundraising or NGO context.
Proven success in leveraging digital channels to drive donor acquisition and fundraising income, with strong results in recurrent pledge campaigns.
Deep understanding of established platforms (FB, IG, LinkedIn, YouTube) and emerging channels, with ability to adapt strategies across diverse audiences.
Ability to craft engaging narratives that resonate emotionally with donors, translating organizational impact into compelling digital content.
Skilled in using design and content creation tools (e.g., Adobe Creative Suite, Canva, video editing software) to produce professional, campaign-ready materials.
Track record of building partnerships with influencers/KOLs to amplify fundraising campaigns and generate public attention.
Skilled in campaign analytics, donor segmentation, and performance optimization using GA4, Meta Ads Manager, and CRM systems.
Highly organized, proactive, and able to manage multiple campaigns simultaneously while meeting deadlines and fundraising objectives.

*Candidates with less experience will be considered as Officer.

請按以上連結遞交申請。