Press Release

“Famine 30” asks citizens to fast for hungry children World champion HK Rope Skipping Team supports by skipping meals

The annual hunger-focused event “Famine 30” organised by World Vision Hong Kong kicked-off yesterday on April 1. This year, “Famine 30” is no longer confined to a certain location or time. Every Hong Kong citizen is encouraged to skip at least one meal, any day and anywhere during April, and raise fund or donate to help hungry children and families.

Today, close to 800 million people – one in nine people in the world – still go to bed on an empty stomach each night. In recent months, South Sudan has also fallen into the state of famine, with nearly 5 million people in dire need of humanitarian assistance. With the new format of “Famine 30” in place, we hope more people can join us for the fight against hunger.

The world champion Hong Kong Rope Skipping Team has joined this year’s event by participating in the “Famine Relay”. Each participating member will take turns to skip meals for 30 consecutive days to complete the challenge. They have also designed a “Famine 30 Routine” to teach students the message behind “Famine 30” and raise awareness of the hunger issue.

Volunteer group MIM (Make it More) formed by veteran Famine 30 participants has also joined the “Famine Relay”. Coming from a wide range of backgrounds, they not only support different volunteer events, but also organise their own poverty experiential activities and trips, hoping to do more for the community.

This year’s raised funds will support World Vision’s projects in African countries, including South Sudan, Zimbabwe and Somalia, to provide children and families with food, health & nutrition, and livelihood assistance.

In addition, there will be a “Food for Every Child” interactive exhibition to deepen the public’s understanding of world hunger. Details as follows:

Date & Time


1 April, 4:00pm - 8:30pm

2-4 April, 11:30am - 9:00pm

Stars Atrium, 1/F Plaza Hollywood, Diamond Hill

14-17 April, 11:30am - 9:00pm

5/F Cityplaza, Taikoo Shing

24-30 April, 11:00am - 9:00pm

G/F Festival Walk, Kowloon Tong

Details of Famine 30


Start on any day within April 2017

Ways of participation

1. “DIY Famine”

Suitable for individuals or teams. Skip at least one meal, any day and anywhere in April, and donate to help children and their families living in hunger.

2. “Famine Relay”

Suitable for teams. Start on any day in April, each team member takes turns to skip at least one meal a day for 30 consecutive days, raising funds for hungry children.


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